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PostPosted: Tue Nov 15, 2005 3:36 pm    Post subject: WTC MEMORIAL FOUNDATION CREATES ADVISORY COUNCIL
From Tue Nov 15, 2005 3:00 am to Fri Nov 18, 2005 2:59 am (included)
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Tuesday, November 15, 2005



Award-Winning Global Advertising Agency TBWA\CHIAT\DAY Donates Creative Services; Advertising and Media Industry Leaders to Develop

National Multi-Media Campaign to Help Build Memorial

The World Trade Center Memorial Foundation today announced the creation of the World Trade Center Memorial Communications Advisory Council, comprised of advertising and media industry leaders. The Advisory Council will develop a comprehensive multi-media campaign to generate broad-based financial support for the Memorial from individuals and corporations. The Memorial Foundation also announced that the award-winning global advertising agency, TBWA\CHIAT\DAY, has committed to develop the creative content for the campaign on a volunteer basis.

“The Memorial Foundation is grateful for the support of such extraordinary leaders from the advertising and media industry,” Chairman John Whitehead said. “I want to thank TBWA\CHIAT\DAY for their tremendous generosity in volunteering to develop the creative for this national outreach campaign. TBWA\CHIAT\DAY is a world-renowned and talented firm and we are honored to work with them.

“This Council will provide enormous support to the Memorial efforts by helping to build public awareness and generate contributions. We look forward to launching the campaign next spring,” said Mr. Whitehead.

“TBWA\CHIAT\DAY is honored to have the opportunity to contribute to the lasting memory of September 11th and to support this most important effort to remember all that we lost and how our lives were forever changed on that fateful day,” TBWA Vice Chairman, Tom Carroll said.

Matthew Scheckner, President and CEO of Empire Sports & Entertainment and the Executive Director of Advertising Week, was instrumental in the formation of the Advisory Council. Mr. Scheckner will chair the group for the Memorial Foundation.

“As a New Yorker, it is a privilege to be able to help lead the public campaign to build the World Trade Center Memorial. The resounding support we have garnered from the leadership of the advertising & media industry is a concrete manifestation of the commitment of Madison Avenue to do our part to remember September 11th,” said Scheckner.

- more -

The Foundation and the Advisory Council expect to launch the national campaign in early spring of 2006.

Members of the Advisory Council include:

Matthew Scheckner, President and CEO, Empire Sports & Entertainment; Executive Director, Advertising Week

Judy Barry, Senior Vice President, The Wall Street Journal

Donna Campbell, Executive Vice President, American Association of Advertising Agencies

Tom Carroll, Vice Chairman, TBWA Worldwide

Sean B. Cunningham, President & CEO, Cabletelevision Advertising Bureau

Laura Desmond, Chief Executive Officer, MediaVest USA

O. Burtch Drake, President & CEO, American Association of Advertising Agencies

Lori Erdos, Vice President, USA Today

Steve Farella, President & CEO, TargetCast TCM

Wright Ferguson, Jr. , EVP/ Sales Adweek Magazines, Adweek

Stephen Freitas, Chief Marketing Officer, Outdoor Advertising Association of America

Marc Goldstein, President & CEO, North Americas, MindShare

John Greco, President & CEO, Direct Marketing Association

Gene Grossman, Pro Bono Branding Consultant, WTC Memorial Foundation

Steve Grubbs, Chief Executive Officer, North America, PHD USA

Wenda Harris Millard, Chief Sales Officer, Yahoo!

Walker Jacobs, Vice President, Media Sales, Reuters

Bob Liodice, President & CEO, Association of National Advertisers

Jon Mandel, Chairman, MediaCom US

Jeremy Miller, Public Relations Director, TBWA Worldwide

Peggy Panosh, Senior Vice President, Infinity Broadcasting Corp.

Jean Pool, Executive Vice President & COO, Universal McCann

Charlie Rutman, Chief Executive Officer, MPG North America

Tim Spengler, EVP & Director of National Broadcast, Initiative Media

Joseph C. Tirinato, SVP Marketing & Membership, Television Bureau of Advertising

Joe Uva, President and Worldwide CEO, OMD

David Verklin, Chief Executive Officer, Carat North America


TBWA\Chiat\Day, Adweek’s U.S. Agency of the Year, is part of TBWA Worldwide. Clients include Absolut, adidas, Anheuser-Busch, Apple, Beiersdorf, Embassy Suites Hotels, Energizer, Infiniti, Masterfoods, Nissan, Pepsi, Pennzoil, Sara Lee, Sprint/Nextel and PlayStation.

TBWA Worldwide (www.tbwa.com), Advertising Age magazine’s 2004 Global Agency Network of the Year, is one of the world’s fastest growing top ten agency networks. TBWA creates disruptive ideas for global clients, including Absolut, adidas, Apple, Beiersdorf, Häagen-Dazs, Henkel, Masterfoods, McDonald’s, Michelin, Nissan and Sony PlayStation. In 2005, TBWA has been recognized as the most awarded network at the Clio Awards and for the second year-in-a-row, as the most awarded network at Cannes, The One Show and AdFest. TBWA has 239 offices in 75 countries, and approximately 8,300 employees worldwide.

Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


The World Trade Center Memorial Foundation, Inc. is a not-for-profit corporation established to raise funds as well as build and operate the Memorial and Memorial Museum at the World Trade Center site.

The Memorial, “Reflecting Absence,” will remember and honor the thousands of people who died in the horrific attacks of February 26, 1993 and September 11, 2001 and recognize the endurance of those who survived, the courage of those who risked their lives to save others, and the compassion of all who cared. Donations can be made through the Foundation’s website, and more information on the Foundation can be found at www.buildthememorial.org.


Contact: The World Trade Center Memorial Foundation at 212-312-8800
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